ICOs

These ICOs are Transforming the Entertainment Industry 15 1922

A couple of years ago, you wouldn’t have thought that Bitcoin had anything to do with the world of pop superstars, celebrity personalities, and entertainment industry tycoons. But by now, blockchain technology is affecting virtually every industry with a tech presence. And in entertainment, it’s starting to fill in some gaps that have been there for too long. Here are some ICOs that are reshaping the world of entertainment media.

CEEK

Even today, nothing can replace the experience of live music. The problem is, performances can sell out fast. Space is limited and scalpers gobble up tickets to major venues. Often by the time you hear that your favorite artist is coming through town, you’ve already missed your chance.

CEEK is combining blockchain and VR technologies to give music fans unlimited access to live performances. With a virtual stage you can visit anytime, you don’t have to worry about missing the show–or being crammed up against a bunch of sweaty bodies! You can experience live performances from top artists like Elton John, U2, and Megadeth. And the number of tickets that an artist can sell are virtually unlimited.

CEEK’s blockchain produces coins that fans can spend on virtual world interactions governed by Ethereum Smart Contracts. Additionally, you can mint your own tokens and coins within the CEEK world, and even create your own merchandise. The CEEK ICO is happening now.

Moozicore

You know when you walk into a shop and they’re playing a Spotify channel of your favorite jams? Sounds nice, but that’s not technically legal. Music streaming services like Spotify aren’t licensed for commercial use, and their copyright problems are snowballing as the lawsuits pile up. Background music is a big hole in the music industry that, until now, few have paid attention to.

Now along comes Moozicore, with an eye for solving the background music dilemma. They work out the licensing, and brick and mortars can simply use the app to play whatever matches their brand. Music streams from a pool of 20 million tracks, so there’s no shortage of variety. Best of all, customers with the app can interact with your playlist, voting up songs and even queing up requests.

Customers can unlock this interactivity using tokens called MooziCoins. Moozicore has just successfully completed their ICO presale, and they’re gearing up for nationwide token sales. Following that, tokens will hit the markets in Asia They’re capping token distribution at one billion. So far, 166 million have sold.

TV-TWO

In the age of streaming, broadcast television needs a facelift. How can the blockchain breathe new life into it? TV-TWO has figured out a way.

By downloading the TV-TWO app to your smart TV, you connect to their ethereum blockchain that rewards you for watching ads. You create your own personalized video stream based on broadcast content, and you include as few or as many ads as you like. After you rack up tokens, you can trade them for Eether, Bitcoin, or Ffiat currency.

TV-TWO are selling 75 percent of their TTV (Tokens for Television) coins to the public for their ICO. The rest are held by team members, supporters, etc. Any coins that don’t sell in the ICO will be erased. And they use a smart contract to stabilize the coins. If TTV coins drop below the issue price, they’re automatically bought back.

MadHive

Privacy is a sticky concern in the world of targeted advertising.The EU is set to impose strict new privacy laws this May, and many consumers worldwide have increasing concerns about how their data is shopped around. Luckily, blockchain technology excels at securely protecting user privacy. This makes it uniquely suited to disrupt the advertising world, and MadHive is pushing for disruption.

Using a secure ledger that encrypts user information, they can transparently match users with content across multiple devices. In other words, you can see where your data goes, and where it came from. CEO Adam Helfgott explains: “Our platform enables ad-based monetization of video in a secure privacy-compliant way so a viewer’s private information is shared only with an artificially-intelligent agent that pulls in relevant ads.”

A New Entertainment Industry

2018 will have a lot in store for entertainment media. As innovators apply blockchain technology to industry gaps, new solutions are arising to create a stronger, more tech-driven world, yielding positive results for fans, entertainers, and enterprises alike.

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Why Is Everyone Talking About NFTs? Comments Off on Why Is Everyone Talking About NFTs? 119

In this writer’s opinion the NFT hype is warranted — but not for the reason most people are investing. 

For those who’ve been in the space since Bitcoin’s early surge, you’ll remember the Initial Coin Offering (ICO) boom of 2017. The crowdfunding vehicle, which mirrored an IPO on the public market, brought with it massive amounts of investment into the blockchain space that seemed to mirror Bitcoin’s rapidly increasing value. 

In retrospect, none of it made sense. 

With all the hype, the investment in the space didn’t match due diligence. As of August 2018, investors had lost nearly $100M in ICO exit scams, a major reason we no longer hear about ICOs. 

From there, crowdfunding through token sales was rebranded alongside SEC regulation as Security Token Offerings (STOs). Additional fundraising iterations to enter the scene are Initial DEX Offerings (IDOs) and Initial Exchange Offerings (IEOs).

NFTs are having a similar moment to the immature and potentially reckless ICO market of 2017. The danger can be credited to a mix of hype and a widely unregulated environment with various points of entry and gatekeepers that are not incentivized to shore up fraud. 

As a result, many purchasers of NFTs are falling victim to a spectrum that spans undeserving projects on the mild end and outright scams at the extreme. Meanwhile, hackers are exploiting the unregulated environment. 

Just yesterday, $3 million in NFTs were stolen via an Instagram phishing scam. 

This writer, however, is still bullish on NFTs — just not the ones that are getting all the attention.

NFTs represent a concrete entry-point into the blockchain with a tangible utility and infinite disruptive implications. 

Here are a few.

Digital Assets as Social Proof 

As a Millennial, I personally have a hard time understanding the notion of owning and assigning value to a digital asset, but my kids don’t. 

I’ve written about how Gen Z has already adopted the concept of social proof in digital environments by assigning socially relevant value to digital assets like video game skins. 

As Gen Z ages and becomes an increasingly powerful consumer population, this experience will matter. Whether or not their purchase behavior translates to adulthood remains to be seen, but our kids are already leveraging digital assets in the metaverse to exhibit their position in the social hierarchy in the same way that my generation assigned value to Jansport-brand backpacks. 

Their concept of digital assets will be fundamentally different from ours, and NFTs are likely to benefit. 

But Why Are NFTs Relevant to Me Now?

Social proof is far from the most interesting use case for NFTs. 

In the near-term, NFTs can be utilized to store sale information of physical goods on the blockchain in order to eliminate nefarious actors in fraud-riddled industries like fine wine and art. 

Moreover, NFTs can disrupt any industry with a substantial secondary market. By coding royalties into the smart contract of NFTs, original sellers of wine, art and other trade-susceptible brands and industries can ensure they’ll capture a fee anytime an item is transferred. 

This solves a major problem for creators like photographers, artists and musicians that are notoriously underpaid in comparison to the value they create for brokers. It also has the potential to cut out middlemen like auction houses, record labels, and galleries to democratize the creator economy. 

Other Innovators Have Introduced Creative Use Cases for NFTs

Gary Vaynerchuk utilizes NFTs as tickets for events and other value-adds to his community. Forbes introduced a series of NFT Billionaires that will update alongside the real-time NYSE to gamify their user’s NFT experience in a way that’s brand-relevant. Foxies.art is using a gamified version of NFTs to fundraise blockchain education for women. 

The utility of NFTs is confined only by the imagination of our innovators. Whether or not NFT headlines today will remain relevant is yet to be seen, but one thing is certain: the disruption is only beginning. 

Fidelity to Offer Bitcoin in 401(k) Retirement Plans Comments Off on Fidelity to Offer Bitcoin in 401(k) Retirement Plans 49221

The move is the first for a major retirement plan provider and may signal more widespread adoption of the cryptocurrency. 

On April 26, Fidelity announced its intention to add a Bitcoin investment option to its 401(k) retirement plans. Employees of businesses that pursue the option will be able to allocate as much as 20% of their contributions to Bitcoin, all from the company’s main investment dashboard. According to reporting by the Washington Post, Fidelity said that at least one employer has already signed up for the option which will launch later this year.

“Fidelity’s leadership, especially CEO Abby Johnson, has been at the forefront of institutional Bitcoin and crypto integration for years and is no stranger to the space, with Fidelity’s private equity and venture capital arm being a major source of capital for crypto miners, crypto SPACs, crypto hedge funds and more,” says Eric Lamison-White, Director at STS Capital Group LLC, a cross-border advisory and investment firm. “It is completely in character for Fidelity to steadily and cautiously extend access to their working class customers as the regulatory climate becomes more productive.”

Critics suggest that the volatility of Bitcoin poses an unnecessary risk to a retirement portfolio. It’s a reasonable argument. At the time of this writing, the cryptocurrency’s price has fallen by more than 6% just today. Meanwhile, at $37,978 it’s a far cry from Bitcoin’s high of $68,000, representing more than a 40% drop since November 10th of last year. 

However, advocates of cryptocurrency’s long-term utility disagree.

“Cryptocurrency is a reliable, long-term store of value because it cannot be corrupted by central authorities,” says Lisa Carmen Wang, founder of The Bad Bitch Empire, a platform for female investors in web3. “We’ve already seen hyperinflation, bank failures, and other egregious disasters happen in the last few years, so trust in governments is at an all-time low. Crypto is inevitably volatile now because it is an early stage high-risk/high-reward investment, but for those who believe in the values of a decentralized economy, crypto is an attractive long-term investment that people should consider having in their portfolio.”

Regardless of your appetite for risk, the notion that savers will be able to easily manage contributions to Bitcoin in a respected retirement plan is meaningful.

As of last year, 63% of US adults that did not hold crypto were curious about it. Many people in the crypto-curious category don’t invest because they simply don’t know how. There’s a technological barrier to entry that can feel daunting. 

When you have major retirement plan managers like Fidelity making it easy to add Bitcoin to a portfolio through a dashboard users are already familiar with, we may see this group start investing in the asset class, moving digital currencies further along toward mainstream adoption.

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