These ICOs are Transforming the Entertainment Industry 15 1574

A couple of years ago, you wouldn’t have thought that Bitcoin had anything to do with the world of pop superstars, celebrity personalities, and entertainment industry tycoons. But by now, blockchain technology is affecting virtually every industry with a tech presence. And in entertainment, it’s starting to fill in some gaps that have been there for too long. Here are some ICOs that are reshaping the world of entertainment media.

CEEK

Even today, nothing can replace the experience of live music. The problem is, performances can sell out fast. Space is limited and scalpers gobble up tickets to major venues. Often by the time you hear that your favorite artist is coming through town, you’ve already missed your chance.

CEEK is combining blockchain and VR technologies to give music fans unlimited access to live performances. With a virtual stage you can visit anytime, you don’t have to worry about missing the show–or being crammed up against a bunch of sweaty bodies! You can experience live performances from top artists like Elton John, U2, and Megadeth. And the number of tickets that an artist can sell are virtually unlimited.

CEEK’s blockchain produces coins that fans can spend on virtual world interactions governed by Ethereum Smart Contracts. Additionally, you can mint your own tokens and coins within the CEEK world, and even create your own merchandise. The CEEK ICO is happening now.

Moozicore

You know when you walk into a shop and they’re playing a Spotify channel of your favorite jams? Sounds nice, but that’s not technically legal. Music streaming services like Spotify aren’t licensed for commercial use, and their copyright problems are snowballing as the lawsuits pile up. Background music is a big hole in the music industry that, until now, few have paid attention to.

Now along comes Moozicore, with an eye for solving the background music dilemma. They work out the licensing, and brick and mortars can simply use the app to play whatever matches their brand. Music streams from a pool of 20 million tracks, so there’s no shortage of variety. Best of all, customers with the app can interact with your playlist, voting up songs and even queing up requests.

Customers can unlock this interactivity using tokens called MooziCoins. Moozicore has just successfully completed their ICO presale, and they’re gearing up for nationwide token sales. Following that, tokens will hit the markets in Asia They’re capping token distribution at one billion. So far, 166 million have sold.

TV-TWO

In the age of streaming, broadcast television needs a facelift. How can the blockchain breathe new life into it? TV-TWO has figured out a way.

By downloading the TV-TWO app to your smart TV, you connect to their ethereum blockchain that rewards you for watching ads. You create your own personalized video stream based on broadcast content, and you include as few or as many ads as you like. After you rack up tokens, you can trade them for Eether, Bitcoin, or Ffiat currency.

TV-TWO are selling 75 percent of their TTV (Tokens for Television) coins to the public for their ICO. The rest are held by team members, supporters, etc. Any coins that don’t sell in the ICO will be erased. And they use a smart contract to stabilize the coins. If TTV coins drop below the issue price, they’re automatically bought back.

MadHive

Privacy is a sticky concern in the world of targeted advertising.The EU is set to impose strict new privacy laws this May, and many consumers worldwide have increasing concerns about how their data is shopped around. Luckily, blockchain technology excels at securely protecting user privacy. This makes it uniquely suited to disrupt the advertising world, and MadHive is pushing for disruption.

Using a secure ledger that encrypts user information, they can transparently match users with content across multiple devices. In other words, you can see where your data goes, and where it came from. CEO Adam Helfgott explains: “Our platform enables ad-based monetization of video in a secure privacy-compliant way so a viewer’s private information is shared only with an artificially-intelligent agent that pulls in relevant ads.”

A New Entertainment Industry

2018 will have a lot in store for entertainment media. As innovators apply blockchain technology to industry gaps, new solutions are arising to create a stronger, more tech-driven world, yielding positive results for fans, entertainers, and enterprises alike.

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DApp Frameworks Will Improve the Blockchain — Here’s How 381 5972

Scalability has always been a problem for blockchains, and it’s the main reason blockchain technology hasn’t reached mainstream adoption. Whether in blockchain fintech—where comparisons of the Bitcoin blockchain’s 10 TPS to Visa’s 24,000 TPS abound—or in other sectors blockchain has touched, this is holding many otherwise promising companies back from delivering new, innovative kinds of value to the public. While larger and better-resourced companies have managed to overcome this problem through sidechaining and/or sharding, there is no substitute for the real thing. DApp scaling frameworks may be a foundation to build widespread solutions to this problem.

What are DApps?

DApps (decentralized apps) use blockchain technology to deliver peer-to-peer value through product offerings, services, or new forms of value. Built on blockchain technology, dApps use its decentralized, trustless, peer-to-peer structure to let users transact between each other without a centralized authority through an encrypted medium (such as NASGO’s platform that we’ve reported on previously).

While this is an otherwise revolutionary solution to the problem of over-centralization, it comes with its own set of baggage. Imagine if every transaction or purchase you made had to be confirmed by a network of other people before completing. This, the consensus protocol—on which Bitcoin, Ethereum, and other leading blockchains are built—is one of blockchain’s greatest strengths, but also one of its greatest weaknesses. For any  blockchain to work as intended, every node participating in it has to confirm every transaction that happens on it.

On the positive side, this massively increases transaction immutability, verifiability and transparency. Unfortunately, it also makes transaction per second (TPS) speed very low. Slow processes usually don’t scale. And without scalability, blockchain technology cannot reach mainstream usage. Right now, only about 8 million people globally use any form of cryptocurrency. To reach mainstream usage, 800 million people must consistently use it.

It sounds like a chicken-and-egg problem, but the blockchain space is already developing resources to overcome this issue. DApp scaling frameworks are one way. They are bundles of code inside blockchain protocols that let distributed apps distribute themselves in a semi-scaled way, letting a blockchain scale improve its TPS and allow more transactions than ever before. Unfortunately, not many developers have access to these, and the few that do have only built the earliest versions of this technology, which brings up the question: is this really a workable solution right now?

What We Have Now

DApps are hard interact with. They’re slow, confusing, and rely on 3rd-party software which only the most sophisticated consumers can readily use. Yet the chief issue here is speed—the key performance measurement of all distributed systems is scalability, and without it, dApps have no real business case or value proposition, let alone any realistic user acquisition strategy. Yet there are fixes for this problem, but little implementation and even less progress on their collective maturation. They exist in five categories, below:

1. Low-Level Optimizations

2. Parallel Blockchains (“sharding”)

3. Homogenous Vertical Scaling

4. Heterogeneous Vertical Scaling

5. Heterogeneous Interconnected Multichains

6. Multilayered dApp development toolboxes

There’s not much to be said for the solutions in the first category. Most of them—consensus algorithms, PoS migrations, parallel processing on transactions and code optimizations in the Ethereum Virtual Machine—are low-level and impermanent band-aids to the deeper problem.

The best of the solutions in the second, third, and fourth categories are at this stage still in the proof-of-concept phase, being built almost exclusively by and for Ethereum and Bitcoin, such as projects like Plasma and the Lightning Network. These are getting the most traction here only because they’re developing out of Bitcoin and Ethereum, but are nontheless still are very early-stage.

The idea behind Plasma is to take smart contracts, give them self-governing alongside self-execution properties to let the Ethereum root chain essentially create buds or “shards”—tiny sidechains each monitoring one aspect of a transaction instead of putting that combined pressure on the root chain—to distribute consensus, letting blockchains dramatically scale their TPS. Lightning Network deals more exclusively with payments—it’s a second-layer payment protocol next to the root blockchain, using a peer-to-peer system to let users make cryptocurrency micro-payments. Both platforms are examples of how some blockchain companies are using secondary and tertiary parallel blockchains to scale their TPS.

Concepts like Polkadot—scalable heterogeneous multichains—provide foundations for later functionality in the area of relay-chains, where the goal is to build validatable, globally connected, frequently-changing data structures on top of these frameworks.

Companies like MenloOne—multilayered dApp development toolboxes—create and deploy digital tools for dApp developers to use when they’re building. They include:

  • A layer for communication.
  • A layer for governance (given lack of server admins to ban malicious users in a decentralized network).
  • A local wallet for smooth transactions (no more MetaMask popups).
  • A core layer, a network of content nodes which cache mirror versions of blockchain data.

These incorporate fragmented systems to make dApp development easier for professionals.

Together, solutions in these categories are working to help top blockchains scale TPS to thousands per second.To become adopted by the mainstream public, these frameworks will need to use a variety of different tools to make transactions effortless for blockchains to process.


What do you think about the scalability of blockchains today? Is it a problem for you or are you unaffected? And, what do you most want to see happen in this area of blockchain technology in the near future? Post in the comments below to let us know!

The Block Talk Award Winners Announced 4 2924

Thanks to everyone for submitting your favorite blockchain innovators and influencers. Our editorial team had a great time learning about new projects and individuals that are building a foundation for our future with blockchain technology, and realizing amazing technological feats in the present.

While it was difficult to select just one project or individual in each category, we’re excited to announce the winners of our first inaugural Block Talk Awards.

  • Best ICO Analysis & Commentary – Tatiana Koffman, Various Outlets
  • Most Engaged Community – Rod Turner, Various Outlets
  • Favorite Blockchain Blogger – Rachel Wolfson, Forbes
  • Best Crypto Journalist – Jordan French, The Street
  • Innovative Female Founder – Amber Baldet, Clovyr
  • Best Podcast Host(s) – Joel Comm and Travis Wright, Bad Crypto
  • Favorite Blockchain Event Host – Adryenn Ashley, Loly.io
  • Top Crypto Speaker – Ian Balina, Crypto World Tour
  • Most Innovative Blockchain CEO – Trevor Koverko, Polymath
  • Top Social Entrepreneur – Evan Caron, Swytch

Winners in each category will receive a $1500 media credit on The Block Talk, access to a network of TBT Award honorees, and VIP access to TBT events in 2019.

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