A couple of years ago, you wouldn’t have thought that Bitcoin had anything to do with the world of pop superstars, celebrity personalities, and entertainment industry tycoons. But by now, blockchain technology is affecting virtually every industry with a tech presence. And in entertainment, it’s starting to fill in some gaps that have been there for too long. Here are some ICOs that are reshaping the world of entertainment media.
Even today, nothing can replace the experience of live music. The problem is, performances can sell out fast. Space is limited and scalpers gobble up tickets to major venues. Often by the time you hear that your favorite artist is coming through town, you’ve already missed your chance.
CEEK is combining blockchain and VR technologies to give music fans unlimited access to live performances. With a virtual stage you can visit anytime, you don’t have to worry about missing the show–or being crammed up against a bunch of sweaty bodies! You can experience live performances from top artists like Elton John, U2, and Megadeth. And the number of tickets that an artist can sell are virtually unlimited.
CEEK’s blockchain produces coins that fans can spend on virtual world interactions governed by Ethereum Smart Contracts. Additionally, you can mint your own tokens and coins within the CEEK world, and even create your own merchandise. The CEEK ICO is happening now.
You know when you walk into a shop and they’re playing a Spotify channel of your favorite jams? Sounds nice, but that’s not technically legal. Music streaming services like Spotify aren’t licensed for commercial use, and their copyright problems are snowballing as the lawsuits pile up. Background music is a big hole in the music industry that, until now, few have paid attention to.
Now along comes Moozicore, with an eye for solving the background music dilemma. They work out the licensing, and brick and mortars can simply use the app to play whatever matches their brand. Music streams from a pool of 20 million tracks, so there’s no shortage of variety. Best of all, customers with the app can interact with your playlist, voting up songs and even queing up requests.
Customers can unlock this interactivity using tokens called MooziCoins. Moozicore has just successfully completed their ICO presale, and they’re gearing up for nationwide token sales. Following that, tokens will hit the markets in Asia They’re capping token distribution at one billion. So far, 166 million have sold.
In the age of streaming, broadcast television needs a facelift. How can the blockchain breathe new life into it? TV-TWO has figured out a way.
By downloading the TV-TWO app to your smart TV, you connect to their ethereum blockchain that rewards you for watching ads. You create your own personalized video stream based on broadcast content, and you include as few or as many ads as you like. After you rack up tokens, you can trade them for Eether, Bitcoin, or Ffiat currency.
TV-TWO are selling 75 percent of their TTV (Tokens for Television) coins to the public for their ICO. The rest are held by team members, supporters, etc. Any coins that don’t sell in the ICO will be erased. And they use a smart contract to stabilize the coins. If TTV coins drop below the issue price, they’re automatically bought back.
Privacy is a sticky concern in the world of targeted advertising.The EU is set to impose strict new privacy laws this May, and many consumers worldwide have increasing concerns about how their data is shopped around. Luckily, blockchain technology excels at securely protecting user privacy. This makes it uniquely suited to disrupt the advertising world, and MadHive is pushing for disruption.
Using a secure ledger that encrypts user information, they can transparently match users with content across multiple devices. In other words, you can see where your data goes, and where it came from. CEO Adam Helfgott explains: “Our platform enables ad-based monetization of video in a secure privacy-compliant way so a viewer’s private information is shared only with an artificially-intelligent agent that pulls in relevant ads.”
A New Entertainment Industry
2018 will have a lot in store for entertainment media. As innovators apply blockchain technology to industry gaps, new solutions are arising to create a stronger, more tech-driven world, yielding positive results for fans, entertainers, and enterprises alike.