Foxies NFT Series Launches to Bring Blockchain Education to Women Comments Off on Foxies NFT Series Launches to Bring Blockchain Education to Women 109

Founded by serial tech entrepreneur and blockchain consultant Adryenn Ashley, Foxies.art launched last month with a lofty goal: to educate one million women and girls on blockchain technology. 

It’s an important mission – women need to be involved in new technologies to bridge the gender wealth gap. According to NextAdvisor, compared to men, around half as many women are investing in crypto and even fewer — a meager 4-6% — are occupying jobs in the space. 

“The early days of an industry are often when the fortunes are made — and those big winners typically influence the direction the industry goes in the future, from whom to invest in to what to build next,” says NextAdvisor writer Alex Gailey. “So now is the time for women to make their mark on the crypto industry and its future, and their absence now could diminish their influence — and benefits — in the long run, experts say.” 

The project, which features original artworks by Amanda Beaton ,resembles a new-age Pokemon game. For .1 ETH each, people can purchase and collect Foxies with different levels of rarity. Down the road, Ashley plans to launch a Foxies “breeding” program for holders of two or more Foxies to mint new original NFTs. Each newly bred Foxie will kick off a scholarship for a deserving recipient. 

“Showing women that they can bring their passions to new technologies and create space and wealth for themselves in emerging areas has been the journey of my career,” says Ashley. “NFTs are a digestible entry-point into the blockchain and I’m excited to see the impact that we can have with this program.”

Foxies.art is fiscally sponsored by Ashley’s non-profit, the Digital Legacy Foundation.

To participate, visit Foxies.art.

(Disclosure: as the founder of The Block Talk, making the technology sector accessible for women and other marginalized groups is one of my goals. While I do not benefit financially from foxies.art, I have agreed to offer pro bono communications consulting and media partnership to help them realize their vision.)

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Tina Mulqueen is the founder of The Block Talk and the CEO of Kindred PR. She consults with blockchain projects on marketing and public relations strategy, helping clients to secure more than $10M in funding. She is a 2x Top 100 Women in Media honoree and was named one of the top young communications professionals by INC Magazine. She's an advocate for women in technology, and often speaks about the intersection of technology, media & marketing. She writes regularly for Entrepreneur, and has written for Forbes, Huffington Post, Today, Thrive Global, Elite Daily, New York Lifestyles Magazine, and more.

Serial Entrepreneur Lisa Carmen Wang Launches the Bad Bitch Empire Comments Off on Serial Entrepreneur Lisa Carmen Wang Launches the Bad Bitch Empire 261

While cryptocurrency has a notorious reputation for investment volatility, its adoption has marked one of the most significant shifts in wealth of our generation.  Last year, CBS reported that as many as 100,000 people may have amassed millions in bitcoin with many profiting from early adoption of the high profile cryptocurrency. When you zoom into where the wealth is distributed, though, the data is alarming. 

Recently, Entrepreneur published a list of The 50 Richest People in Crypto. On the list are individuals that made fortunes as shrewd investors and early technology adopters, but there’s one person that stands out. From this list of men from various parts of the world, Blythe Masters is the only woman listed reflecting a broader problem: women are consistently underrepresented in new technology sectors and the blockchain is no exception.

A survey by Pew Research found that more than 40% of men have invested or traded cryptocurrency, compared with only 19% of women. Moreover, half of women in STEM occupations have experienced workplace discrimination, further marginalizing the group from participation in emerging technologies. Fortunately, there are women actively changing the status quo.

As the founder of SheWorx, which was acquired by Republic in 2019, Lisa Carmen Wang made a career amassing resources for female founders and working to change the number of women represented in tech leadership. Now, she’s set her sights on leveling the playing field for women through financial literacy. 

“It wasn’t until I began investing myself that I really began to understand how to grow wealth,” says Wang. “Financial and investment literacy is essential to giving women a seat at the table, particularly when a sector is emerging and rapidly growing. Crypto is having one of those moments, and women need to capitalize on the opportunity in order to create systemic and meaningful change.”

Wang’s Bad Bitch Empire will be a community with a suite of educational and investment products beginning with a podcast about women breaking barriers and building wealth in Web3. According to the website, the “Bad Bitch Empire is the private crypto investment club for ambitious women who want to make our money work for us.”

High profile members include Lindsey Berg, Shannon Snow, Elizabeth Tan, Chi Achebe, Yael Streit, Katia Zaitsev, and Shaun Sager, to name a few. 

The BAD BITCH EMPIRE was unveiled at this year’s  Bitcoin 2022, the largest conference focused on Bitcoin alongside the podcast’s inaugural episodes. For more information or to request to join visit www.thebadbitchempire.com.

Forbes Launches Virtual Billionaires NFT Collection Signaling Media Investment in the Metaverse Comments Off on Forbes Launches Virtual Billionaires NFT Collection Signaling Media Investment in the Metaverse 128

Forbes is hoping to secure their place in the metaverse with the launch of their recent Virtual Billionaires NFT series.

The clever project, which launched to the public on the FTX exchange on April 13, features 100 fictitious billionaires with randomly assigned stock portfolios based on real-time NYSE pricing. NFT holders can follow daily on the Forbes Virtual NFT Billionaires List.

“We’re cementing our place in the Metaverse by launching these interactive collectibles that can be authenticated and traded on the blockchain,” says Forbes Chief Technology Officer.

Vadim Supitskiy.

And it’s a smart move. The synergy between media and the metaverse is more straightforward than it might first appear. When you think about the metaverse for its ability to immerse individuals and communities in context-rich spaces, it becomes a sought-after environment for communicating information and a playground for media creatives.

Moreover, it’s important to remember that the media is an advertising channel. The opportunity to glean user data in new and layered formats is exciting for future-thinking ad leaders. From Nike to Balenciaga, scores of brands have already invested in metaverse advertising. Media brands are shrewd to the position where their clients are.

Forbes isn’t the only media brand to launch an NFT series. Vogue Singapore, published by global media brand Conde Nast, launched a series of NFTs in September on the Binance NFT marketplace. Vogue Arabia followed shortly after with a Dolce & Gabbana NFT collection, which was available on the luxury exchange, UNXD.

What’s particularly interesting about Forbes’ series is the gamification of the NFT collection which lends to the metaverse ethos and signals an understanding of what NFTs can be in the future and how they can come to life in the context of a digital world.

After all, versions of the metaverse already exist in online games and younger generations are growing up socializing and purchasing in them. Forbes is just scratching the surface of what’s possible. Media brands that want to own younger audiences should be paying attention to how to utilize NFTs to engage audiences, build loyalty, and even establish new revenue streams for themselves and their advertiser clients.

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