Sooloox Turns Consumers From Data Providers to Data Authorizers 0 54

The ICO space is anything but dull. What started out as a small market a couple of years ago, in which a million dollar sale was a rarity, has now become a fast moving train that everyone’s clamoring to get on. But while a new ICO may succeed at raising funds (certainly a necessary start), that’s no guarantee of success in this uncharted landscape.

Almost half of the ICOs released in 2017 have already failed. And with Ether’s boss predicting that as many as 95 percent will go belly up this year, what’s needed to succeed in this cutthroat marketplace is a truly viable idea that stands out from the crowd.

Moreover, the truly interesting ICOs are the ones that heavily rely on blockchain technology — the component of ICOs that experts agree will long outlast many of the speculative coin assets.

Sooloox is a company that’s dedicated to placing the power over what happens to their data into the consumers’ hands. Seeing as the main characteristic of the blockchain is its decentralization, which goes hand in hand with the democratization of transactions and information, Sooloox certainly has an interesting idea.

“Consumers are currently the cash cows of the advertising industry,” they say, “and data is collected and processed in countless places with or without the consumer’s knowledge.” Blockchain technology will change all that by cutting out the middlemen (large data warehousing companies) and allowing consumers to have control over how their data is used–and make money from it in the process.

How Does Sooloox Work?

The vision behind Sooloox is that consumers should be able to earn with their data and trade directly with the companies who want to buy it. The Sooloox platform uses a digital tool called an IDTX (Interest Dimension & Transaction Box), which allows participants to join a large community — a kind of giant marketplace in which data is bought and sold. Users then become the authorizers of their own data, as it is no longer owned by any one company. The data has been democratized.

Those in the market for certain consumer data can see what kind of information it contains and purchase data in the form of leads that are truly relevant to them. When vendors can buy leads that are qualified and targeted, they can convert them into purchase agreements much faster and with less expense than buying irrelevant data blocks.

If you’re wondering how much money there is to made from selling your personal data, the answer is, quite a lot. In fact, the blockchain already houses data that’s racked up trillions of dollars of value. As the technology expands into further areas, such as finance, healthcare, and retail, that figure will only rise.

By 2030, the blockchain has been predicted to make up some 20 percent of the entire big data market (more than PayPal, Visa and Mastercard put together).

Disruptive Marketing

Through the Sooloox IDTX platform, not only can consumers earn money with their data, but a revolution in the marketing industry begins to make its presence felt. Sooloox takes traditional marketing, from company to consumer, and turns it on its head by creating a model that starts with the consumer and bubbles up to the company. Both company and consumer win.

The company receives the exact information they require and the consumer is compensated. And if the consumer doesn’t want to allow certain companies to use their data, they have the option to refuse to sell, as well.

There are already enough ICOs in finance (around 14 percent) and plenty of ICOs competing for the same ideas. Sooloox and its plan to empower consumers, give them control over their data, and disrupt the marketing industry may just make up part of the 5 percent that succeed in the long term. It’s certainly one to watch.

 

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Starting her career on Wall Street at just 19 years old, Danielle went on to be one of the youngest equity traders in the industry. After a successful career in Financial Planning, she went on to found her media company What Vibes Your Tribe, which connects the worlds of digital marketing and public relations. Her experience in brand strategy along with successfully developing the thought leadership of C -level executives has played an integral part in her client's achieving prestigious awards such as Inc 500, Forbes Next Billion Dollar Startup, Entrepreneur 360 among other top level recognition.

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ContentBox Launches on Chinese Exchange Huobi 0 109

ContentBox is utilizing the blockchain in hopes of disrupting the digital content industry.

Relevant content should be easy to find in this technologically-enabled era. However, competition has created white noise that can be hard to penetrate for both creators and content-seekers.

Take podcasts. When we go to Apple Podcasts, Spotify, Soundcloud or any other number of apps and search our favorite topics from a phone, tablet or laptop, we expect to find the most relevant results. But, due to convoluted distribution schemes and multiple different platforms, that’s not always the case. What happens, for example, when a podcast isn’t featured on your device’s native app store or podcast app? Or, perhaps it’s only available in the language of the non-English speaking foreign country you may be traveling in (which you might not happen to speak). At this point, it becomes a matter of scarcity: do you risk settling for a diminished digital experience, or worse, diminishing the quality of your trip?

Renee Wang was working in Japan when she realized there were no podcasting platforms that supported multiple languages on the market. She had to download podcasts to MP3 files and piecemeal them into one.  Recognizing the gap, she decided to build a solution.

CastBox was Born

Renee and her co-founder Alex He built CastBox, a discovery app hailed “the Netflix of podcasts,” and an all-in-one solution to the problem with having to hunt down disparate podcast channels, apps, and stations to find the podcasts you want. Replete with foreign language and multi-platform support, as well as personalized recommendation features, CastBox is essentially a blockchain-enabled podcast aggregator that not only allows individuals to discover new podcasts tailored to their interests, but also allows users to see what others are listening to on the app, and personalize their podcast recommendation and search preferences. One of the greatest ways CastBox adds value to users’ podcast experience is through its in-audio search feature: the app transcribes and indexes audio files and then allows users to search for them based off of just one sentence or body of text within it, after which CastBox then shows their search result, in addition to giving contextualized recommendations to similar podcasts.

On July 17, CastBox Launched ContentBox

As Wang and He discovered, the creative landscape for digital content creators is wide and deep, leading to significant and often insurmountable competition. Unfortunately, the profit potential for such creatives is bleak, as a result. In a market where distribution channels take the lion’s share of content creators’ revenues, the blockchain is poised to rebalance the model in the artist’s favor. And that’s where ContentBox comes in.

On July 17th, CastBox launched ContentBox on Huobi Global. The platform is an open-source blockchain infrastructure for creators, a token-based ecosystem comprised of a shared user and content pool along with a unified payment solution. As a decentralized content ecosystem, ContentBox gives users, creators, and companies alike the ability to integrate into it, opening up content channels, monetization, and multi-platform mobilization.

Boasting 18 million users, 3 billion BOX released, and 750 billion BOX circulating as of July, ContentBox is now working on scaling its adoption of BOX Passport, a cross-platform identity and attribution gateway; BOX Payout, a borderless and secure payment transaction network; and BOX Unpack, a turn-key content management solution for publishers, to provide even more monetization opportunities for artists and creators.

ContentBox is allowing users to deposit and buy BOX both on its platform as well as on Huobi, which now also accepts BOX deposits, as well as BOX/ETH and BOX/BTC trades on its platform. ContentBox aims to decentralize the digital content industry and tackle its biggest pain points—creator monetization, user incentives, and content ownership—through a unified payout system, a shared content pool, and a shared user pool. ContentBox is the latest and most wide-ranging effort to combat abuses towards artists in the digital production industries, where platforms take the lion’s share of creators’ profits in exchange for distribution rights. ContentBox allows artists to bypass distribution platforms and access users directly, maximizing their profit potential. The release gives creators crypto-incentives for featuring their podcasts on the platform in the form of BOX tokens, which can be traded for ETH and BTC on Huobi Global.

With the release of ContentBox, CastBox further moves to disrupt the digital content production industry with an antagonistic business model that gives value back to creators instead of profiting off of them. There is major support for this: ContentBox is backed by Nirvana Capital, Node Capital, BlockVC, LinkVC, ICONIZ, JRR, and Fenbushi Capital founder Bo Shen. Further, that ContentBox was listed on Huobi at all is validation: only 0.0001% of all crypto projects are listed on this particular exchange. Yet, to definitively change the industry, CastBox will need to reach mass markets to scale platform adoption and reach mass profitability for podcasters using ContentBox, as well as attract key influencers away from top digital content distribution platforms and onto its own. If it can do this, ContentBox could allow CastBox to compete with the top market-dominating podcast apps globally. Keep your eyes open for more news on this continuing development.


What do you think about blockchain vs. tradition digital content distribution platforms? Could these really disrupt today’s digital content industry? Post in the comments below to tell us your opinions!

 

These Entrepreneurs Are Building the Blank Canvas of the New Internet 0 337

We need a new internet. This HTTP stuff is left over from the ‘90s. It’s corporate controlled in the post neutrality world, susceptible to government censorship, inaccessible to many with nearly half the world’s population still unable to connect. It increasingly needs a more streamlined makeover.

Or at least a little house cleaning. How many apps can we possibly have? How many passwords and accounts? How much content can we cram in here? What do we do with the ever growing graveyard of dead links, old MySpace accounts and cat memes, to say nothing of the emptying, generic cruise ship we call Facebook drifting steadily away from relevance? One possible answer: clean the slate. Start again. This time with something more efficient.

Imagining the Internet 2.0

By some indicators, blockchain could be the thing to supplant the internet as the de facto way we create, communicate and store data. But how will we see it widely implemented without it first becoming more user friendly to the layperson? SMBs and entrepreneurs don’t necessarily have a background in programming, nor have the skills to set their business up on the blockchain. Learning to program or hiring a team of blockchain devs isn’t always within reach to the average SMB, to say nothing of individual artisans or small nonprofits.

By contrast, consider how easy it is to start up a website. You can do it in a few hours, thanks to software platforms that make it easy. You get your URL from GoDaddy, a visual template from WordPress or SquareSpace, who also might bundle in your ecommerce space if you haven’t set that up with Shopify already. It’s because of these SaaS and PaaS third parties that we can web.

If we want to go blockchain, we’ll need a third parties like these to help facilitate it. So where are these platforms? Who’s building them?

The Deregulated Ecommerce Toolkit

Well, Eric Tippetts, for one. Tippetts expects the 2020s to see a shift to blockchain much like the 90s shift to the information superhighway and the 2010s shift to mobile. To speed things along, his company NASGO has created a toolkit called BlockBox, the goal of which is to be the ‘GoDaddy of blockchain’ so people and businesses can start building.

Through BlockBox, which Tippetts cocreated with a development team, you can find and secure a blockchain domain address, like you would with a URL, adapt your existing website for blockchain, and create a custom token. Instead of having to wrap your head around lines of code or hire a dev team, it just takes a couple minutes and a couple hundred bucks.

Tippetts describes NASGO itself as “a decentralized hosting environment that allows content to be seen in every part of the world, opening up blocked boundaries for communication and collaboration.” It also includes a platform for decentralized apps (DAPPS) that could compete with Apple and Google’s app stores.

Their website repeatedly emphasizes the deregulated nature of the product, ostensibly gearing their platform toward the “businesses, developers and consumers” of a sharing and open ecommerce.

A Platform for Public and Private Good

Amber Baldet’s company Clovyr has similar goals, but with a distinctly different tone. She wants people to use their DAPP platform to “build the systems we want to see in the world.”

Baldet left JP Morgan Chase, where she was hired to spearhead their out-of-character blockchain experiments, to found her startup. She recently testified before congress about blockchain regulation and the importance of protecting human rights and privacy early on, while the technology is still in its infancy.

She says that there needn’t be a divide between public and private interests when it comes to blockchain. “It’s very divided, the people that are building things for public chain and people that are building things for ‘permissioned’ or business enterprise kind of chains,” said Baldet in an interview with Fortune. She says that nomenclature isn’t helpful, “because it creates this kind of animosity where we’re saying that big business is on one side and the people or the proletariat are on the other side, when really it should just be about information residing where it makes sense and creating security boundaries that are logical.”

Building a Blank Canvas

In a way, the blockchain is a platform much like the internet itself, a canvas available for anybody to use, whatever their interests and intentions are.

So whatever direction the blockchain internet-nouveau of the future takes, if that’s really what we’re in for, people like Tippetts and Baldet are the architects of its structure. It’ll be up to the rest of to fill it up with content. Hopefully good content. Bring the memes, leave the corporate derelicts.

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