These Entrepreneurs Are Building the Blank Canvas of the New Internet 5 2722

We need a new internet. This HTTP stuff is left over from the ‘90s. It’s corporate controlled in the post neutrality world, susceptible to government censorship, inaccessible to many with nearly half the world’s population still unable to connect. It increasingly needs a more streamlined makeover.

Or at least a little house cleaning. How many apps can we possibly have? How many passwords and accounts? How much content can we cram in here? What do we do with the ever growing graveyard of dead links, old MySpace accounts and cat memes, to say nothing of the emptying, generic cruise ship we call Facebook drifting steadily away from relevance? One possible answer: clean the slate. Start again. This time with something more efficient.

Imagining the Internet 2.0

By some indicators, blockchain could be the thing to supplant the internet as the de facto way we create, communicate and store data. But how will we see it widely implemented without it first becoming more user friendly to the layperson? SMBs and entrepreneurs don’t necessarily have a background in programming, nor have the skills to set their business up on the blockchain. Learning to program or hiring a team of blockchain devs isn’t always within reach to the average SMB, to say nothing of individual artisans or small nonprofits.

By contrast, consider how easy it is to start up a website. You can do it in a few hours, thanks to software platforms that make it easy. You get your URL from GoDaddy, a visual template from WordPress or SquareSpace, who also might bundle in your ecommerce space if you haven’t set that up with Shopify already. It’s because of these SaaS and PaaS third parties that we can web.

If we want to go blockchain, we’ll need a third parties like these to help facilitate it. So where are these platforms? Who’s building them?

The Deregulated Ecommerce Toolkit

Well, Eric Tippetts, for one. Tippetts expects the 2020s to see a shift to blockchain much like the 90s shift to the information superhighway and the 2010s shift to mobile. To speed things along, his company NASGO has created a toolkit called BlockBox, the goal of which is to be the ‘GoDaddy of blockchain’ so people and businesses can start building.

Through BlockBox, which Tippetts cocreated with a development team, you can find and secure a blockchain domain address, like you would with a URL, adapt your existing website for blockchain, and create a custom token. Instead of having to wrap your head around lines of code or hire a dev team, it just takes a couple minutes and a couple hundred bucks.

Tippetts describes NASGO itself as “a decentralized hosting environment that allows content to be seen in every part of the world, opening up blocked boundaries for communication and collaboration.” It also includes a platform for decentralized apps (DAPPS) that could compete with Apple and Google’s app stores.

Their website repeatedly emphasizes the deregulated nature of the product, ostensibly gearing their platform toward the “businesses, developers and consumers” of a sharing and open ecommerce.

A Platform for Public and Private Good

Amber Baldet’s company Clovyr has similar goals, but with a distinctly different tone. She wants people to use their DAPP platform to “build the systems we want to see in the world.”

Baldet left JP Morgan Chase, where she was hired to spearhead their out-of-character blockchain experiments, to found her startup. She recently testified before congress about blockchain regulation and the importance of protecting human rights and privacy early on, while the technology is still in its infancy.

She says that there needn’t be a divide between public and private interests when it comes to blockchain. “It’s very divided, the people that are building things for public chain and people that are building things for ‘permissioned’ or business enterprise kind of chains,” said Baldet in an interview with Fortune. She says that nomenclature isn’t helpful, “because it creates this kind of animosity where we’re saying that big business is on one side and the people or the proletariat are on the other side, when really it should just be about information residing where it makes sense and creating security boundaries that are logical.”

Building a Blank Canvas

In a way, the blockchain is a platform much like the internet itself, a canvas available for anybody to use, whatever their interests and intentions are.

So whatever direction the blockchain internet-nouveau of the future takes, if that’s really what we’re in for, people like Tippetts and Baldet are the architects of its structure. It’ll be up to the rest of to fill it up with content. Hopefully good content. Bring the memes, leave the corporate derelicts.

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I grew up in the Silicon valley under the technological mentorship of Steve Wozniak. I'm a proud member of the Choctaw Nation, I've lived, worked and traveled all over the world, and I now write in the Pacific Northwest.

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Foxies NFT Series Launches to Bring Blockchain Education to Women Comments Off on Foxies NFT Series Launches to Bring Blockchain Education to Women 157

Founded by serial tech entrepreneur and blockchain consultant Adryenn Ashley, Foxies.art launched last month with a lofty goal: to educate one million women and girls on blockchain technology. 

It’s an important mission – women need to be involved in new technologies to bridge the gender wealth gap. According to NextAdvisor, compared to men, around half as many women are investing in crypto and even fewer — a meager 4-6% — are occupying jobs in the space. 

“The early days of an industry are often when the fortunes are made — and those big winners typically influence the direction the industry goes in the future, from whom to invest in to what to build next,” says NextAdvisor writer Alex Gailey. “So now is the time for women to make their mark on the crypto industry and its future, and their absence now could diminish their influence — and benefits — in the long run, experts say.” 

The project, which features original artworks by Amanda Beaton ,resembles a new-age Pokemon game. For .1 ETH each, people can purchase and collect Foxies with different levels of rarity. Down the road, Ashley plans to launch a Foxies “breeding” program for holders of two or more Foxies to mint new original NFTs. Each newly bred Foxie will kick off a scholarship for a deserving recipient. 

“Showing women that they can bring their passions to new technologies and create space and wealth for themselves in emerging areas has been the journey of my career,” says Ashley. “NFTs are a digestible entry-point into the blockchain and I’m excited to see the impact that we can have with this program.”

Foxies.art is fiscally sponsored by Ashley’s non-profit, the Digital Legacy Foundation.

To participate, visit Foxies.art.

(Disclosure: as the founder of The Block Talk, making the technology sector accessible for women and other marginalized groups is one of my goals. While I do not benefit financially from foxies.art, I have agreed to offer pro bono communications consulting and media partnership to help them realize their vision.)

Forbes Launches Virtual Billionaires NFT Collection Signaling Media Investment in the Metaverse Comments Off on Forbes Launches Virtual Billionaires NFT Collection Signaling Media Investment in the Metaverse 181

Forbes is hoping to secure their place in the metaverse with the launch of their recent Virtual Billionaires NFT series.

The clever project, which launched to the public on the FTX exchange on April 13, features 100 fictitious billionaires with randomly assigned stock portfolios based on real-time NYSE pricing. NFT holders can follow daily on the Forbes Virtual NFT Billionaires List.

“We’re cementing our place in the Metaverse by launching these interactive collectibles that can be authenticated and traded on the blockchain,” says Forbes Chief Technology Officer.

Vadim Supitskiy.

And it’s a smart move. The synergy between media and the metaverse is more straightforward than it might first appear. When you think about the metaverse for its ability to immerse individuals and communities in context-rich spaces, it becomes a sought-after environment for communicating information and a playground for media creatives.

Moreover, it’s important to remember that the media is an advertising channel. The opportunity to glean user data in new and layered formats is exciting for future-thinking ad leaders. From Nike to Balenciaga, scores of brands have already invested in metaverse advertising. Media brands are shrewd to the position where their clients are.

Forbes isn’t the only media brand to launch an NFT series. Vogue Singapore, published by global media brand Conde Nast, launched a series of NFTs in September on the Binance NFT marketplace. Vogue Arabia followed shortly after with a Dolce & Gabbana NFT collection, which was available on the luxury exchange, UNXD.

What’s particularly interesting about Forbes’ series is the gamification of the NFT collection which lends to the metaverse ethos and signals an understanding of what NFTs can be in the future and how they can come to life in the context of a digital world.

After all, versions of the metaverse already exist in online games and younger generations are growing up socializing and purchasing in them. Forbes is just scratching the surface of what’s possible. Media brands that want to own younger audiences should be paying attention to how to utilize NFTs to engage audiences, build loyalty, and even establish new revenue streams for themselves and their advertiser clients.

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