5 Broken Systems that the Blockchain can Fix 0 377

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5We’ve all heard the expression “if it ain’t broke, don’t fix it.” But lately that seems to apply less and less to many of our existing systems. From banking and education, to advertising and politics; wide scale reparations are needed. But how do we go about fixing these defective models? Enter the blockchain.

What’s been labeled the most revolutionary technology since the internet, many of us are still struggling to understand how it works, let alone get our heads around how far reaching its implications may be.

But just like AOL and email were to the internet, cryptocurrency is just the first in one of blockchain’s many uses. “Blockchain has legitimate potential to change the world,” wrote Drew Prindle at Digital Trends, and it seems, he could be right. Here are at least five broken systems that the blockchain can potentially fix.

The Supply Chain

The supply chain is full of gaping cracks and black holes industrywide. Product markups, missing merchandise, currency conversions, inaccurate recording keeping, or failure to comply with agreed-upon terms can all be fixed with blockchain technology. As a public ledger available to all, updating in real time without human interaction, there’s no longer the opportunity for occurances to go undocumented or unaccounted for.

By operating with an “if/then” logic, (if you provide 100 kilos of bananas, then I will transfer X funds into your account), smart contracts can enforce the terms without human interaction or manipulation. Once a transaction is made it is irreversible. Not only does blockchain have the potential to wipe out corruption and increase accountability, it can cut out the middlemen, making for cheaper products for the end user.

Cybersecurity

There have been plenty of headlines about hacking scandals and fraud. Research by Ernst & Young found that some 10 percent of all ICO funding had been stolen. The problem is not with the technology itself, however, but with the secondary software built to store cryptocurrency, including wallets, exchanges, and custodial services.

Andrew Hinkes, adjunct professor at NYU Law School and practicing attorney with a focus on blockchain, explains, “Generally speaking, blockchains create an audit trail of all activity by its participants, which simplifies access control and monitoring.

Blockchains can also be used for hardware and software version control and sourcing, which can simplify version control and updating issues. Using a public blockchain with proof of work consensus can remove the foibles of human mistake or manipulation.”

Online Advertising

Most of us hate advertising online. In fact, some 40 percent of all Millennials use adblockers when surfing the net. But beyond annoying pop-ups, the severity of the problem in the advertising industry is starting to come to light. A German court recently ruled that Facebook’s use of personal data and privacy settings was illegal. The Center for Humane Technology has been established in an attempt to protect people’s privacy and curb their tech addition.

Using the blockchain could soon put an end to these problems, as it democratizes data due to its transparency and decentralization. No one company is able to own or sell your personal data anymore. This means that not only are people allowed to manage their own data but they can monetize it as well, thanks to blockchain’s ability to record micro fragments and create new value opportunities.

Monetization of even the smallest amounts of data becomes possible, from the number of steps you’re taking daily recorded in your Fitbit, to how many times you click a certain ad. More and more companies are allowing consumers to authorize their data use, and monetize it by dealing directly with the companies who want to buy it. Advertisers get the data they need and consumers are rewarded for it, while having control over who uses it and how.

The Underbanked

The financial system has many problems, beyond high transaction fees, conversion rates, and transfer delays, many people are not being granted access. Larry Boyer, Certified Business Economist and President of Success Rockets comments, “One of the most promising uses for pure currencies is to help people who don’t have access to the traditional banking system. In the US, that is the rural and urban poor and developing countries.”

The unbanked can also engage in global commerce thanks to cryptocurrency. Currently, for example, it’s not profitable for the traditional banking system to service customers below a certain threshold. But with cryptocurrency, a poor farmer in Kenya or Colombia can prove creditworthiness by having the cryptocurrency in their wallet. This will open up the entire market for companies and allow more and more people access to goods and services.

Elections

We may never know what really happened in the 2016 elections, but with accusations of fraud being hurled from one side to the other, imagine if we could put an end to voter fraud once and for all? And in developing countries where rigged elections and violent protests are often par for the course, blockchain’s immutability can guarantee clean elections.

Companies like Follow My Vote make sure that all votes are permanent and impossible to tamper with. Thanks to the decentralization of the blockchain, it would be practically impossible for hackers to break in and skew the results. Since every block in the chain is linked, they would need to simultaneously change the entire blockchain, a virtually impossible feat.

The blockchain is set to revolutionize many areas of our lives for the better. And if we can put it to good use fixing just one broken system in our society, we’ll be on the right path to making amends for our current failings.

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Christina is a technology and business communicator who has worked with high profile ICOs and blockchain influencers to break industry news.

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The Block Talk Award Winners Announced 1 1154

Thanks to everyone for submitting your favorite blockchain innovators and influencers. Our editorial team had a great time learning about new projects and individuals that are building a foundation for our future with blockchain technology, and realizing amazing technological feats in the present.

While it was difficult to select just one project or individual in each category, we’re excited to announce the winners of our first inaugural Block Talk Awards.

  • Best ICO Analysis & Commentary – Tatiana Koffman, Various Outlets
  • Most Engaged Community – Rod Turner, Various Outlets
  • Favorite Blockchain Blogger – Rachel Wolfson, Forbes
  • Best Crypto Journalist – Jordan French, The Street
  • Innovative Female Founder – Amber Baldet, Clovyr
  • Best Podcast Host(s) – Joel Comm and Travis Wright, Bad Crypto
  • Favorite Blockchain Event Host – Adryenn Ashley, Loly.io
  • Top Crypto Speaker – Ian Balina, Crypto World Tour
  • Most Innovative Blockchain CEO – Trevor Koverko, Polymath
  • Top Social Entrepreneur – Evan Caron, Swytch

Winners in each category will receive a $1500 media credit on The Block Talk, access to a network of TBT Award honorees, and VIP access to TBT events in 2019.

ContentBox Launches on Chinese Exchange Huobi 0 200

ContentBox is utilizing the blockchain in hopes of disrupting the digital content industry.

Relevant content should be easy to find in this technologically-enabled era. However, competition has created white noise that can be hard to penetrate for both creators and content-seekers.

Take podcasts. When we go to Apple Podcasts, Spotify, Soundcloud or any other number of apps and search our favorite topics from a phone, tablet or laptop, we expect to find the most relevant results. But, due to convoluted distribution schemes and multiple different platforms, that’s not always the case. What happens, for example, when a podcast isn’t featured on your device’s native app store or podcast app? Or, perhaps it’s only available in the language of the non-English speaking foreign country you may be traveling in (which you might not happen to speak). At this point, it becomes a matter of scarcity: do you risk settling for a diminished digital experience, or worse, diminishing the quality of your trip?

Renee Wang was working in Japan when she realized there were no podcasting platforms that supported multiple languages on the market. She had to download podcasts to MP3 files and piecemeal them into one.  Recognizing the gap, she decided to build a solution.

CastBox was Born

Renee and her co-founder Alex He built CastBox, a discovery app hailed “the Netflix of podcasts,” and an all-in-one solution to the problem with having to hunt down disparate podcast channels, apps, and stations to find the podcasts you want. Replete with foreign language and multi-platform support, as well as personalized recommendation features, CastBox is essentially a blockchain-enabled podcast aggregator that not only allows individuals to discover new podcasts tailored to their interests, but also allows users to see what others are listening to on the app, and personalize their podcast recommendation and search preferences. One of the greatest ways CastBox adds value to users’ podcast experience is through its in-audio search feature: the app transcribes and indexes audio files and then allows users to search for them based off of just one sentence or body of text within it, after which CastBox then shows their search result, in addition to giving contextualized recommendations to similar podcasts.

On July 17, CastBox Launched ContentBox

As Wang and He discovered, the creative landscape for digital content creators is wide and deep, leading to significant and often insurmountable competition. Unfortunately, the profit potential for such creatives is bleak, as a result. In a market where distribution channels take the lion’s share of content creators’ revenues, the blockchain is poised to rebalance the model in the artist’s favor. And that’s where ContentBox comes in.

On July 17th, CastBox launched ContentBox on Huobi Global. The platform is an open-source blockchain infrastructure for creators, a token-based ecosystem comprised of a shared user and content pool along with a unified payment solution. As a decentralized content ecosystem, ContentBox gives users, creators, and companies alike the ability to integrate into it, opening up content channels, monetization, and multi-platform mobilization.

Boasting 18 million users, 3 billion BOX released, and 750 million BOX circulating as of July, ContentBox is now working on scaling its adoption of BOX Passport, a cross-platform identity and attribution gateway; BOX Payout, a borderless and secure payment transaction network; and BOX Unpack, a turn-key content management solution for publishers, to provide even more monetization opportunities for artists and creators.

ContentBox is allowing users to deposit and buy BOX both on its platform as well as on Huobi, which now also accepts BOX deposits, as well as BOX/ETH and BOX/BTC trades on its platform. ContentBox aims to decentralize the digital content industry and tackle its biggest pain points—creator monetization, user incentives, and content ownership—through a unified payout system, a shared content pool, and a shared user pool. ContentBox is the latest and most wide-ranging effort to combat abuses towards artists in the digital production industries, where platforms take the lion’s share of creators’ profits in exchange for distribution rights. ContentBox allows artists to bypass distribution platforms and access users directly, maximizing their profit potential. The release gives creators crypto-incentives for featuring their podcasts on the platform in the form of BOX tokens, which can be traded for ETH and BTC on Huobi Global.

With the release of ContentBox, CastBox further moves to disrupt the digital content production industry with an antagonistic business model that gives value back to creators instead of profiting off of them. There is major support for this: ContentBox is backed by Nirvana Capital, Node Capital, BlockVC, LinkVC, ICONIZ, JRR, and Fenbushi Capital founder Bo Shen. Further, that ContentBox was listed on Huobi at all is validation: only 0.0001% of all crypto projects are listed on this particular exchange. Yet, to definitively change the industry, CastBox will need to reach mass markets to scale platform adoption and reach mass profitability for podcasters using ContentBox, as well as attract key influencers away from top digital content distribution platforms and onto its own. If it can do this, ContentBox could allow CastBox to compete with the top market-dominating podcast apps globally. Keep your eyes open for more news on this continuing development.

Editorial note: this article was updated to correct a typographical error. We previously reported there were 750 billion BOX circulating as of July — that number was updated to reflect the accurate figure: 750 “million.”


What do you think about blockchain vs. tradition digital content distribution platforms? Could these really disrupt today’s digital content industry? Post in the comments below to tell us your opinions!

 

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